Implementation of CRM Framework
Angolan Financial Institution
Implementation of CRM Framework
From a perspective of customer orientation and loyalty, in addition to the need to follow-up and monitor the commercial activity, Financial Institution decided to adopt a new working model, supported by a CRM solution that is capable of achieving the following goals:
• Enhance sales and increase Customer profitability
• Provide a unique and complete overview of the Customer
• Register and manage potential Customers
• Automate Processes
• Manage the life cycles of marketing campaigns
• Dashboards and reports containing information that