Asseco has developed a system for forecasting customer behavior on the Internet
The analysis of customer
The success of a marketing and sales campaign is determined primarily by the detailed adjustment of an offer to the needs of customers. Therefore, companies should be up to date with the latest techniques to analyze the information their customers leave online. This is particularly important as consumers today are very often
Asseco's new solution is used in practically all sectors of the economy, i.e. wherever services and products are sold. Social media, activities on websites, or through mobile applications are a valuable source of information about customer behavior. They can be used successfully to plan marketing campaigns and to support sales processes. With ACI, we can see what customers are looking for, what they buy, when they buy and how they do it, and modern companies have to keep up with the ever-increasing expectations of consumers. With our solution, reaching that goal is much easier and faster, said Jarosław Bryl, Director of Business Intelligence Division, Asseco Poland.
Asseco Customer Intelligence allows companies to create profiled commercial offers based on their customers' purchase habits and needs, as well as to adjust the communication channels to client preferences, among others. It is worth mentioning that the solution is supported by machine training mechanisms based on analytical models. It has information about products and marketing content and is integrated with advertising providers' systems. All this makes it possible to quickly verify customer behaviour. As a result, the system allows for proper preparation of the offer, said Miłosz Posyłek, Director of the Analytical Systems Department, Asseco Poland.
ACI can be used by banks, insurance companies, as well as online shops. Thanks to its open architecture, it can be quickly integrated with the systems already operating in a given company. In the case of the banking sector, ACI can function with solutions supporting customer communication, such as Asseco Advisory Banking Platform, Asseco Customer Banking Platform, and Asseco Enterprise Banking Platform. It may also be integrated with the fraud detection system - Asseco Anti-Fraud.